Anglo American — Kath Tolentino

KATH TOLENTINO

CREATIVE / FILMMAKER

I’m a Senior Creative at Across the Pond in San Francisco, where I help global tech brands solve marketing challenges through strategic video and social content.

In my many past lives, I worked as a commercial producer, video editor, an assistant in Hollywood, a radio reporter, a drink slinger, and social media manager for an online dating startup that failed to spark a single romance.

Ask me about my baby.

05 ANGLO AMERICAN

BRANDED DOC SERIES

Episode Two: Proof of Concept

Role: Producer

Client: Anglo American
Agency: Across the Pond

CD: Alex Hill
EP: Kevin Gordon
Creative: Nick Alden
Director: Hunter Holcombe
Editor: Jay Maude
PM: Nicole Gonzalez, Jessi Fry

The Challenge

Anglo American asked us to create a content series that could excite KOFs and their internal teams about their plan to convert their fleet of haul trucks to hydrogen energy.

Clean energy is great, but... when you’re a mining company, will anyone care?

The Solution

We focused the series on the immense technological challenge of converting a vehicle of this scale, the passion of the engineers working to make it happen, and the promise of a green future.

The Results

The series won the AVA Platinum Award for Corporate Image.

We also heard from several Anglo American employees at the mine site in Mogalakwena that the films made them feel proud to be part of this work.

Episode Three: First Motion

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go4kath [at] gmail [dot] com