KATH TOLENTINO

CREATIVE / FILMMAKER

I’m a Senior Creative at Across the Pond in San Francisco, where I help global tech brands solve marketing challenges through strategic video and social content.

In my many past lives, I worked as a commercial producer, video editor, an assistant in Hollywood, a radio reporter, a drink slinger, and social media manager for an online dating startup that failed to spark a single romance.

Ask me about my baby.

01 GOOGLE RESEARCH

VIDEO / SOCIAL CONTENT

Role: Senior Creative / Director

Client: Google Research
Agency: Across the Pond

CD: Alex Hill, Laura Mulloy Ault
Edit: Julien de Benedictis
Art: Dion Lee, Phil Robibero

Acct Director: Lana Olmer
Producer: Lucas Hasselfeld
PM: Jessi FryThe Challenge

Google has been doing some amazing things with AI. Like helping academics map the human brain, helping genomic researchers build a human pangenome, and helping ecologists study birds at an unprecedented scale.

But when most people think of AI, they think “cool chatbot who writes cover letters for me.”

Google Research needed a way to showcase their most innovative AI work, and reclaim some of the cred they lost with the rise of new AI companies.

The Solution

Our team came up with a sweeping content strategy for Google Research’s YouTube page and social channels that made complex tech topics bite-sized and bingeable.

I served as Creative Lead and sometimes-director for this edutainment doc series we pitched and produced, called Google Research vs. _______.


The Results

+23% views YoY
+194% retention YoY
+46% shares YoY
+8.1% female subscribers YoY

...and the best YouTube comment we’ve ever gotten:
“Netflix needs to pick this up and make an entire series out of it.”

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go4kath [at] gmail [dot] com