2022 - Present
GOOGLE RESEARCH
Part of a small but mighty Strategic & Creative team tasked with revitalizing Google Research’s social video strategy.The goal? To position Google as an innovative leader using AI to advance scientific research -- not just for chatbots.
The Impressive Results:
320% increase in Organic Views YoY
1555% increase in Subscribers YoY
813% increase in Shares YoY
45% of new subscribers were female
Silver Addy Award for “Mapping the Brain”
...and the best YouTube comment we’ve ever received:
Creative Directors
Strategy
Creatives
Alex Hill, Laura Mulloy Ault,
Amina Halim
Ivana Bertozzi
Katherine Tolentino, Nick Alden, Mike Butler