Meta Elevate — Kath Tolentino

KATH TOLENTINO

CREATIVE / FILMMAKER

I’m a Senior Creative at Across the Pond in San Francisco, where I help global tech brands solve marketing challenges through strategic video and social content.

In my many past lives, I worked as a commercial producer, video editor, an assistant in Hollywood, a radio reporter, a drink slinger, and social media manager for an online dating startup that failed to spark a single romance.

Ask me about my baby.

04 META ELEVATE

STRATEGY & CONTENT CAMPAIGN

Role: Producer / Livestream Director

Client: Meta Elevate
Agency: Across the Pond

CD: Alex Hill
EP: Kevin Gordon
Strategy: Fern Diaz
Producer: Estevan Padilla

The Challenge

Facebook established the “Elevate” community to help Black and LatinX business owners flourish, by providing training and support for digital marketing tools.

While the platform featured lots of educational content, it wasn’t resonating with their target audience.

The Solution

We developed multiple content series that centered Black and Brown business owners, and made sure that some of the content was inspirational... not just educational.

Like Real Talk, an interview series where business owners openly share the real challenges they’ve faced in running their own business.

And My Personal Brand, an informal, unscripted social series where business owners shared their advice about creating an authentic brand.

We also produced livestream panels and workshops tied to cultural moments like Black History Month and LatinX Heritage Month, to help the Elevate community network and learn during COVID.

The Results

We helped grow the community to 60k

INDEX NEXT

go4kath [at] gmail [dot] com