META ELEVATE

Facebook established the “Elevate” community to help Black and LatinX business owners flourish, by providing training and support for digital marketing tools.

While the platform featured lots of educational content, it wasn’t resonating with their target audience.

We developed multiple content series that centered Black and Brown business owners, and made sure that some of the content was inspirational... not just educational.

Our content strategy helped grow the community to 60,000 users.

TEAM

Agency
Creative Director
Strategy
Creative Producers

Across the Pond
Alex Hill
Fern Diaz
Katherine Tolentino, Estevan Padilla